Brand: University Pharmacy

Client: University Pharmacy, Finnish retail network.

Year: 2006

Target group: Men and women, 25-45 years of age with high income.

Task: Launch campaign, logo adaptation.

Communication idea: Use of Finnish proverbs emphasizing Finnish origin of the brand and promoting separate product lines seasonably.

Media channels: outdoor advertising (6?3), print and electronic media, transportation advertising,

direct mail.